BYD’s new electrical mid-size SUV stole the highlight after making its European debut on the Paris Motor Present this week. BYD vows the Sealion 7 will lengthen its attain in Europe as a real challenger to top-selling EVs like Tesla’s Mannequin Y.
BYD launches the Sealion 7 electrical SUV in Europe
Though BYD unveiled a number of new fashions on the 2024 Paris Motor Present, it was the Sealion 7 that attracted the plenty.
In response to BYD’s international design director, Wolfgang Egger, the brand new mannequin is “extra than simply an SUV.” He calls it “a life-style assertion.”
As the previous head designer of Audi, Alfa Romeo, and Lamborghini, Egger is aware of a factor or two about enticing autos, particularly these for European consumers.
The Sealion 07 is “crafted for many who reside life at full cost.” It’s the primary mannequin primarily based on BYD’s upgraded e-Platform 3.0 Evo, which gives sooner charging and improved powertrain functionality. BYD launched the Sealion 7 (Sea Lion 07) in China in Could, with a beginning value of round $26,000 (189,900 yuan).
At 4,830 mm lengthy, 1,925 mm broad, and 1,620 mm tall, BYD’s new electrical SUV will rival Tesla’s top-selling Mannequin Y (4,760 mm lengthy, 1,921 mm broad, and 1,624 mm tall).
Taking over top-selling rivals
The Sea Lion 07 gives as much as 379 miles (610 km) CLTC driving vary in China. That’s for the Lengthy-Vary mannequin, beginning at about $28,000 (199,800 yuan).
| BYD Sea Lion 07 trim in China | Beginning value | Vary (CLTC) |
| 550 Commonplace | 189,800 yuan ($26,250) | 550 km (341 miles) |
| 610 Lengthy Vary | 199,800 yuan ($27,625) | 610 km (379 miles) |
| 610 Sensible | 219,800 yuan ($30,389) | 610 km (379 miles) |
| 550 4WD Sensible Navigation | 239,800 yuan ($33,154) | 550 km (341 miles) |
Tesla’s base Mannequin Y RWD will get as much as 344 miles (544 km) CLTC vary and begins at round $35,000 (249,900 yuan). The Lengthy Vary AWD Mannequin Y begins at $40,200 (290,900 yuan) and will get as much as 434 miles (688 km) driving vary.
Inside, BYD’s electrical SUV encompasses a 15.6″ rotating touchscreen and a ten.25″ driver show. The brand new EV can be the primary BYD automobile to incorporate DiPilot 100 “God’s Eye” ADAS. The system consists of 12 ultrasonic radars, 5 mm-wave radars, and 11 cameras for superior drive-assist options.
In response to BYD govt vice chairman Stella Li, liable for abroad operations, the Sealion 7 “exhibits how BYD is reacting to buyer demand and tastes” in Europe.
Li defined that the brand new mid-size electrical SUV would “lengthen our attain” within the area. The Sealion 7 is BYD’s eighth automobile to launch in Europe, together with the Dolphin, Seal, and Seal U.
BYD made its European debut on the 2022 Paris Motor Present with three fashions, the Atto 3, Han, and Tang. Simply 24 months later, BYD is launching its eighth automobile at dealerships throughout the area.
In the course of the occasion, BYD’s European managing director, Michael Shu, mentioned, “Our clients have been exhibiting nice curiosity in high-performance SUVs, so at the moment, the SEALION 7 involves Paris.”
He added, “Moreover its Blade Battery, cell-to-body building, and our LFP battery chemistry, it’s outfitted with the world’s highest-speed electrical motor in mass manufacturing, with a pace of 23,000RPM and 400 revolutions each single second. Shu mentioned BYD is the one firm that has achieved this feat.
Though BYD didn’t reveal costs, it mentioned it’s going to start Sealion 7 deliveries in Europe by the top of the yr.
Li not too long ago instructed Germany’s Frankfurter Allgemeine Sonntagszeitung (FAS) that BYD expects gross sales to choose up in lower than six months with new fashions rolling out. BYD’s chief mentioned it might provide EVs priced round $27,500 and $33,000 (25,000 to 30,000 euros) in Germany.
Supply: BYD, Automotive Information
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