Ford sellers simply bought a major incentive to check its new pilot program. For each F-150 Lighting ordered from certainly one of Ford’s new Retail Replenishment Facilities, sellers can earn as much as $1,500. Over the following month, Ford sellers can rating as much as $22,500 by means of the brand new program.
Throughout Capital Markets Day final Might, Ford CEO Jim Farley outlined plans to make shopping for an electrical automobile as simple as attainable.
The adjustments included clear pricing, a greater buyer expertise, and distant supply choices. To get autos into clients’ palms faster, Ford mentioned it might introduce new Retail Replenishment Facilities (RRC) that may ship EVs to sellers in a median of seven days.
Based on a brand new memo (through CarsDirect), Ford pays sellers as much as $1,500 for every F-150 Lightning mannequin ordered from an RRC.
The pilot program runs from October 15 by means of November 15, 2024. Ford mentioned it encourages sellers to check and expertise the brand new EV distribution facilities by means of this system.
With RRCs unfold throughout the US, Ford sellers can inventory fewer autos whereas giving patrons entry to extra choices.
Ford is paying sellers $1,000 for every F-150 Lightning (XLT, Flash, Lariat, and Platinum trims) ordered by means of an RRC. If a vendor orders greater than 9 (a most of 15), the motivation will increase to $1,500. All through the month, sellers can earn as much as $22,500.
Ford to pay sellers to maneuver F-150 Lightning stock
Ford’s vendor word mentioned this system is designed to “additional take a look at the logistics and efficiencies of RRCs” whereas boosting engagement.
The inducement applies to all trims besides the bottom F-150 Lightning Professional, which is now not out there for retail sale.
As CarsDirect factors out, this system may very well be good and dangerous for patrons. Some sellers will wish to transfer F-150 Lightning stock at decrease costs, whereas others can promote fashions that don’t have many on the lot.
Nevertheless, this might imply fewer selections when visiting a dealership. The pilot program doubtless comes as Ford seems to maneuver older fashions forward of the brand new 2025 F-150 Lightning.
2024 Ford F-150 Lightning trim |
Beginning Worth | Vary (EPA-est miles) |
| XLT | $62,995 | 240 |
| Flash | $67,995 | 320 |
| Lariat | $76,995 | 320 |
| Platinum | $84,995 | 300 |
| Platinum Black | $92,995 | 300 |
Ford has launched vital incentives for the electrical truck in current months. The 2024 F-150 Lightning is accessible with 0% APR for 60 months.
As well as, by means of its new “Ford Energy Promise,” all EV patrons get a free Degree 2 house charger, and Ford is protecting the price of set up. The provide features a $2,000 money incentive that may be mixed with 0% financing.
Are you able to reap the benefits of the financial savings? 2024 fashions could not final lengthy with 2025MY arrivals across the nook. You’ll be able to discover one of the best offers on Ford’s F-150 Lightning close to you utilizing our hyperlink.
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