Lewis Hamilton’s transfer to Scuderia Ferrari is likely one of the most eagerly anticipated tales for the 2025 Components 1 marketing campaign, marking the arrival of the game’s most profitable driver on the staff with essentially the most storied legacy in F1 historical past.
Making the shift from Mercedes was a daring choice for Lewis Hamilton, contemplating his immense success with the staff. Over time, he clinched six Drivers’ Championships and performed a pivotal position in securing eight Constructors’ titles for Mercedes. This departure, particularly as Mercedes continues to be a high contender, marks a significant turning level in his profession.
Compounding the uncertainty surrounding Lewis Hamilton’s transfer is the looming overhaul of F1 rules set for 2026, which is able to see sweeping modifications to each the engine and chassis rules. These modifications will create a brand new period within the sport, one that may have an effect on all groups, together with Ferrari. The British driver, identified for his strategic foresight, has seemingly thought-about this shift as a part of his choice to affix Ferrari, which might mirror the profitable transition he constituted of McLaren to Mercedes in 2013—a transfer that, on the time, raised many questions however finally paid off.
With the thrill surrounding the seven-time Components 1 world champion’s arrival on the Maranello staff, it’s inevitable that the media shall be keenly centered on each second of his journey with the staff, significantly when he takes to the monitor in Ferrari purple for the primary time. To handle this inflow of consideration, journalist Edd Straw shared insights on how the Italian aspect plans to forestall the occasion from turning into a ‘media circus’ throughout a dialogue on The Race YouTube channel.
One of many key methods Ferrari is using entails the usage of its personal take a look at monitor at Fiorano, situated on the staff’s headquarters in Maranello. This offers Ferrari a novel benefit in managing its drivers and testing periods away from the general public eye. The staff plans to conduct a take a look at session with Lewis Hamilton in a 2022 automobile at Fiorano in early 2025, though the precise timing may very well be topic to climate situations. Edd Straw famous that Ferrari is absolutely conscious of the importance of this take a look at for the British driver, which is why the staff has developed an in depth plan to make sure the occasion proceeds with minimal media disruption. This cautious method will permit Lewis Hamilton to settle into his new setting whereas sustaining the concentrate on the work forward relatively than the spectacle surrounding his arrival.
“Working shall be restricted for Hamilton and carried out in secret, apart from a number of images and movies taken and launched afterwards. It is because Ferrari’s preparation for Hamilton is on making certain he’s as prepared as he may be for the beginning of pre-season testing, relatively than making a media circus. Fred Vassuer describes this as ‘important’ given there’s solely six weeks between Hamilton’s arrival and Ferrari’s look on the F1 launch.” – the Components 1 journalist and broadcaster identified.
Ferrari Pronounces Date for 2025 Season Launch
Whereas all Components 1 groups will collect for a collective season launch occasion at The O2 in London, Scuderia Ferrari will maintain its personal unique launch for the 2025 season at its headquarters in Maranello.
The occasion at The O2, scheduled to rejoice the seventy fifth season of Components 1, will see all groups and drivers in attendance, showcasing the thrill of the upcoming season in entrance of a stay viewers of 20,000 spectators.
Nonetheless, it’s anticipated that almost all of groups will reveal their new liveries for the season relatively than full automobiles, because the timing of the occasion is near the pre-season testing in Bahrain, which takes place just some days later.
The launch at The O2 is about for the night of February 18th, with Ferrari’s official season unveiling scheduled for the next day, February nineteenth.
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