Components 1 has introduced the arrival of Pasta Barilla, the world’s largest pasta producer, as a brand new accomplice of the premier motorsport class. The multi-season settlement brings collectively two leaders of their respective fields, each pushed by ardour, custom, and a spirit of innovation.
Pasta Barilla and F1: a successful mixture
With this partnership, Barilla will likely be featured each on and off the monitor. Followers will be capable to benefit from the Italian model’s specialties at Pasta Bars situated within the paddock and the unique F1 Paddock Membership. There can even be digital actions, promotions, and branding on the circuits, reaching thousands and thousands of followers around the globe.
Stefano Domenicali, President and CEO of Components 1, said: “We’re thrilled to welcome Barilla to the F1 household. A partnership based on ardour and shared values: excellence, authenticity, and the enjoyment of experiencing extraordinary moments collectively. We are able to’t wait to start this unimaginable journey with our new accomplice, assured they may add a flavorful contact to the F1 expertise.”
A bond that begins within the kitchen and reaches the monitor
Among the many promoters of the deal is Paolo Barilla, Vice President of the Barilla Group and former Components 1 driver, who proudly commented: “An F1 automobile and a plate of pasta could seem far aside, however behind each are passionate and decided professionals pushed by the will to consistently enhance. Our best satisfaction is providing a well-deserved plate of pasta to those that work in F1.”
Ilaria Lodigiani, Chief Class & Advertising Officer of the Barilla Group, added: “This partnership is an invite to share what actually issues. Whether or not it’s a race, a household lunch, or a second on the desk, Barilla and Components 1 deliver individuals collectively past sport and delicacies.”
Vice chairman and likewise a Components driver
Paolo Barilla had a short however fascinating chapter on the planet of Components 1. After gaining expertise and success in decrease classes – together with successful the 24 Hours of Le Mans in 1985 with a Porsche 956B – the Milan-born driver entered F1 in 1989 with Scuderia Minardi. His official debut got here at that yr’s Japanese Grand Prix, and he went on to compete in a number of races throughout the next season with the Faenza-based crew. Regardless of having a non-competitive automobile, Barilla demonstrated willpower and keenness—qualities that also tie him carefully to motorsport. His F1 profession led to 1990, however his title stays symbolic of a romantic period of Components 1, the place braveness mattered greater than numbers.
A 145-year legacy of excellence
Based in 1877 in Parma by Pietro Barilla, the corporate is now a worldwide chief within the meals sector. With a portfolio that features iconic manufacturers reminiscent of Mulino Bianco, Pan di Stelle, Pavesi, and lots of extra, Barilla is impressed by the Mediterranean weight loss program and the Italian life-style, selling good, wholesome, and sustainable diet.
This new partnership represents one other main step in Components 1’s enlargement in direction of world life-style manufacturers, combining velocity, taste, and togetherness in a distinctly Italian combine.
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