Earlier at the moment, Automotive Information confirmed what we’ve been hinting at since 2024: BMW is growing an all-new SUV, internally codenamed G74 and carrying the working title “Rugged.” Our BMW sources say the Rugged will mark the model’s entry into an all-new phase. Removed from being a dressed-up G65 X5, it’s a ground-up mannequin with a definite mission and engineering strategy.
From Competitor Assessments to Actuality: How the Rugged Was Conceived
The Rugged can be constructed at BMW’s Spartanburg, South Carolina plant, however that wasn’t all the time the plan. Again in 2022 and 2023, BMW executives and engineers had been quietly evaluating competitor merchandise, together with the Rivian R1T, which earned excessive reward inside the firm. These assessments planted the seed for a extra adventurous, off-road-capable BMW — one positioned to compete immediately with premium life-style SUVs and vans.
The unique idea for the BMW Rugged was a really totally different machine. It was conceived as a purely electrical mannequin constructed on the Neue Klasse NA5 iX3 platform, due to this fact, it might needed to be constructed both in Debrecen, Hungary or San Luis Potosi, Mexico. In response to insiders, a full-scale design mannequin was allegedly created, though it’s unclear whether or not it graduated to a practical prototype. As market circumstances started to shift and EV demand cooled, BMW management determined to rethink the strategy. The NA5-based mission was shelved in favor of a brand new plan: preserve the Rugged title, however transfer the automobile to the CLAR structure underneath the G74 codename. This variation opened the door to a number of drivetrains, together with plug-in hybrid and absolutely electrical variations.
CLAR Platform Brings Hybrid and EV Flexibility
The platform change additionally means the Rugged will share powertrain know-how with the upcoming G65 X5. That factors to the highest electrical model delivering efficiency just like the iX5 M70’s rumored 610+ horsepower, whereas the plug-in hybrid might supply between 500 and 550 horsepower. The EV variant will use BMW’s next-generation Gen6 battery and motor know-how, focusing on at the least 700 kilometers of vary on the WLTP cycle, although closing figures are nonetheless to be confirmed.
Inside to Showcase Neue Klasse Design Language
Dimension and functionality can be central to the Rugged’s enchantment. Sources say it is going to be a big SUV with three-row seating, a wide-opening panoramic roof, and even tailgate seating geared toward out of doors lovers, taking cues from rivals within the phase. Inside, the design and know-how will comply with BMW’s upcoming Neue Klasse strategy, which can first be seen within the G65 X5 due subsequent yr.
Launch Scheduled for 2029 With A number of Drivetrains
In response to each our reporting and Automotive Information, the BMW Rugged is scheduled to launch in 2029. That timeline offers BMW ample alternative to refine the product, adapt to shifting market circumstances, and incorporate the most recent hybrid and EV developments into what can be its most off-road-oriented mainstream mannequin but. Removed from a more durable X5, the G74 Rugged represents BMW’s first critical try to interrupt into the journey SUV area — a transfer that would redefine the model’s picture in probably the most attention-grabbing premium segments, at the least in our opinion.
[Initial report by AutoNews]
