It was in 2002 when ALPINA revised its iconic badge for the fourth time because the well-known emblem was created again within the Nineteen Sixties. A fifth revision now seems to be deliberate for the brand new period beginning subsequent 12 months below the BMW company umbrella. In response to a brand new trademark submitting with the German Patent Workplace (Deutsches Patent- und Markenamt / DPMA), found by CarBuzz, the logo is slated for a minor replace for next-generation automobiles.
Whereas we are able to’t share the brand new emblem right here resulting from copyright causes, you possibly can view it on the supply hyperlink under. It introduces a delicate evolution that solely diehard ALPINA followers are more likely to discover. Purists shall be glad to listen to that the one throttle on the left and the crankshaft on the fitting stay. Nevertheless, the defend has been eliminated for a minimalist look. Talking of simplifying issues, the brand is proven in black and white. That mentioned, it wouldn’t appear proper for the normal purple and blue middle to vanish.
Curiously, the ALPINA script doesn’t use the identical typeface trademarked with the DPMA a few years in the past. The sooner submitting from June 2023 was for “BMW ALPINA,” whereas the more moderen submission from January 2025 issues the brand new emblem with out the addition of BMW to the brand new/previous badge. This might counsel that automobiles shall be marketed as BMW ALPINA in press supplies and ads, however the mildly revised emblem itself gained’t incorporate the BMW identify.
BMW owns each logos, that are registered below the next lessons within the items/companies class. Class 12 covers: “Vehicles; drives for vehicles; engines for vehicles; components and equipment for vehicles.” Class 35 consists of: “Provision of business info and provision of business info and recommendation to shoppers within the number of services; retail and wholesale companies referring to vehicles and their components and equipment.”
Apparently, the brand new emblem submitting additionally consists of Class 37. It refers to: “Set up, cleansing, restore, and upkeep work referring to autos and components and equipment for autos; restoration of autos; rental, leasing, and letting of things in reference to the supply of the aforementioned companies, insofar as included on this class; recommendation and data referring to the aforementioned companies, insofar as included on this class.”
Maybe that is an early signal that BMW is contemplating providing restoration companies for older ALPINA fashions. Perhaps it would comply with the identical technique utilized by BMW Traditional to help homeowners of classic automobiles.
Regardless of the case, the new-era ALPINA below BMW’s management begins in 2026. The mother or father firm has been hinting at bridging the hole between high-end BMWs and entry-level Rolls-Royces. Supplied there even is such a factor as a base RR. Rumor has it the ALPINA-pampered 7 Collection is making a return, probably joined by a next-generation X7. Each are mentioned to characteristic V8 energy and presumably even EV derivatives.
Pushing ALPINA additional upmarket will probably come on the expense of lower-tier fashions. Consequently, the B3, B4, and their crossover derivatives may very well be residing on borrowed time. The B5 has already been discontinued, and it appears the bottom fashions’ days are numbered. The B8 can be anticipated to be dropped, as BMW is making ready to section out the 8 Collection lineup.
Supply: German Patent and Trademark Workplace (DPMA) by way of CarBuzz
