Can Acura’s new gross sales device assist it compete within the US EV market?

Acura’s new digital expertise device is designed to assist reverse slumping gross sales as its first EV, the ZDX, rolls out to sellers within the US. Can it assist Acura compete with EV leaders like Tesla and Rivian?

After launching its first EV, the ZDX, in Might, Acura launched a brand new approach to purchase its automobiles because it seems to be to spark gross sales within the US.

In line with Mike Langel, Acura’s US head of gross sales, the brand new digital device is “redefining the shopper expertise” as it’s being rolled out to sellers nationwide.

Langel advised Automotive Information that Acura sellers are getting into the second section of coaching with its new omnichannel digital gross sales expertise device, ODSX. The subsequent section will cowl 100 sellers throughout the US, whereas the primary wave included simply 15.

“We’re ramping up our EV transition, and on the identical time redefining the shopper expertise for the longer term with ODSX,” Langel mentioned.

The device was developed with cloud tech firm Tekion to hurry up the worst a part of new automotive buying: the shopping for course of.

With Acaru’s new device, you should buy a brand new car in as little as an hour. Conventional shopping for processes can take “hours.”

Acura’s shift to a digital expertise comes because the model goals to draw youthful consumers and assist increase slumping gross sales.

On-line automotive shopping for has helped EV makers like Tesla and now Rivian acquire market share within the US as a (largely) hassle-free approach of buying a brand new car. Legacy automakers, together with Ford, Hyundai, Toyota, and Volvo, are transitioning to digital shopping for to stay aggressive.

Hyundai is even teaming up with Amazon to promote automobiles on its platform because it seeks to extend its share of the US market.

Though all 270 Acura sellers within the US have been launched to this system following the ZDX launch, Langel defined this was simply Part 1.

The model has prioritized California and different states with larger EV adoption charges. Though this system is accessible to all sellers, Langel mentioned Acura encourages untrained shops to stay to a conventional gross sales course of to keep away from a nasty buyer expertise.

Acura has bought 2,035 ZDX fashions within the US since launching 4 months in the past. Nevertheless, 1,003 have been bought final month as the electrical SUV rolled out to sellers nationwide. Langel mentioned 75% of ZDX gross sales have been via its new digital gross sales device.

With one other 100 dealerships in line for coaching, Acura expects this quantity to select up shortly. In the meantime, Acura’s whole car gross sales are down 12% via the first eight months of 2024, with 87,298 items bought.

Like most automakers, Acura has launched important incentives to spice up gross sales in an more and more aggressive US EV market. After introducing a brand new conquest money provide final month, the ZDX featured practically $30,000 in reductions, undercutting Tesla’s Mannequin Y and the Cadillac Lyriq.

Acura’s dad or mum firm, Honda, has not been shy concerning the reductions both. Its first electrical SUV, the Prologue, is without doubt one of the most inexpensive EV leases within the US at underneath $300 a month.

For those who’re able to make the most of the financial savings, we may help you get began. You should utilize our hyperlinks under to view offers on the Acura ZDX and Honda Prologue in your space.