UniCredit is a brand new premium companion of Scuderia Ferrari. Beginning within the 2025 season, the banking group will seem on the Maranello staff’s vehicles, however the settlement goes past only a brand on the livery. The challenge opens the door to potential monetary collaborations, in addition to alternatives for his or her respective purchasers. To rejoice the settlement, a serious occasion is already deliberate in Milan for early March, primarily aimed toward followers.
The Settlement
The collaboration between Ferrari and UniCredit started in 2021 after a gathering between their respective CEOs, Benedetto Vigna and Andrea Orcel, unrelated to Ferrari’s subsequent engagement of Lewis Hamilton. In line with Orcel, the partnership will final 3-4 years, except prolonged. Particulars concerning the settlement’s monetary figures stay undisclosed, with each CEOs calling it “a very good funding.” Nonetheless, Benedetto Vigna emphasised that the collaboration just isn’t purely monetary: “The financial dimension of the partnership is secondary to the alignment of values.”
The UniCredit brand will seem on the brand new automobile, whose livery will probably be revealed in London on February 18. Collectively, the banking group and the Maranello-based firm will promote values of sustainability and inclusion, in addition to provide varied alternatives for his or her respective purchasers. The total scope of the collaboration continues to be to be explored, with Vigna mentioning “monetary partnership alternatives but to be outlined.”
A Main Occasion in March
Among the many deliberate initiatives for Ferrari and UniCredit is the group of occasions for followers. The primary is scheduled for early March, within the window between the tip of pre-season testing and the departure for the Australian Grand Prix, from March 1 to 10. It will likely be a big occasion that includes a number of key figures within the historical past of the Maranello staff, with the press launch describing it as an initiative “that can profit town and the motorsport-loving group.”
“We’re excited to embark on this vital partnership with UniCredit, a financial institution that embodies the identical spirit of innovation and excellence that defines our model,” stated Ferrari CEO Benedetto Vigna. “Along with them, we’ll rejoice our historical past and proceed to redefine the bounds of what’s attainable in each racing and finance. This collaboration represents an extra dedication to our purchasers, followers, and native communities, guaranteeing they’re on the coronary heart of each initiative. Collectively, we glance to a future full of ardour and efficiency.”
Echoing him, Andrea Orcel, CEO of UniCredit, added: “Our multi-year partnership with Ferrari marks a brand new section of collaboration, constructing a bridge between the world of finance and racing, based mostly on a shared dedication: to provide the very best for individuals, in the suitable means. By working collectively, we’ll present glorious monetary options that can assist our purchasers and the communities we’re a part of to progress, and we’ll be certain that to carry Ferrari followers even nearer to the center of the motion.”
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