A brand new, clearer and extra interesting graphic design, but it surely’s not simply the visuals that make the brand new product created by IBM for Ferrari’s racing division stand out.
The app unveiled as we speak in Miami is an ideal mix of IBM know-how and information supplied by Scuderia Ferrari HP. The aim is obvious: to revolutionize and improve fan engagement utilizing numerous instruments, together with generative synthetic intelligence.
Now accessible in English and, for the primary time, in Italian, the app features a brand-new Race Heart and Racing Insights developed with IBM watsonx for a extra immersive expertise. These AI-based options intention to carry followers even nearer to the actions of Scuderia Ferrari HP throughout race weekends and embrace:
AI-generated race summaries: post-race summaries of Scuderia Ferrari HP’s efficiency, accessible inside hours after a race. Utilizing watsonx LLMs, advanced race information is reworked into compelling narratives that includes insights from drivers and the workforce principal.
Publish-race insights and information visualizations: dynamic graphics created with watsonx applied sciences that permit followers to work together with and examine post-race information for drivers and the automotive, together with telemetry, climate, monitor situations, session outcomes, automotive and tire methods.
Historic insights on drivers and workforce: analyses that present followers with comparisons between key moments from the 2025 races and previous milestones of Scuderia Ferrari HP, together with these associated to vehicles, drivers, and tracks. This data is generated by watsonx LLMs, together with IBM Granite, and is embedded within the AI-generated race summaries and different Scuderia Ferrari HP content material.
The app will probably be up to date constantly, far more ceaselessly than earlier than. The actual problem will probably be to ship content material even when the engines are off, however the workforce has emphasised that the absence of the purple vehicles on monitor is not going to forestall the creation of authentic content material utilizing information, historic anniversaries, and anecdotes.
Interactive content material corresponding to polls, brief movies, 3D experiences will even be created, and followers may have the chance to jot down to the workforce — together with the drivers — and chat through an AI-powered chatbot. It will likely be doable to request information and statistics from each the current and previous of the Scuderia.
The brand new app is simply in its first section. All year long, will probably be enhanced with further options and, in keeping with venture leaders, a membership characteristic will probably be launched by subsequent season. The aim is to make the app inclusive, but unique, for all Ferrari followers who need to observe the workforce’s adventures in F1, WEC, and e-sports.
“IBM and Ferrari share a accountability for progress, innovation, and excellence,” mentioned Jonathan Adashek, Senior Vice President of Advertising and marketing and Communications at IBM. “With synthetic intelligence, we’re creating a brand new mannequin for digital fan engagement that brings them even nearer to Scuderia Ferrari, whether or not it’s a race weekend or not. The app is constructed with the identical information and analytics applied sciences utilized by IBM purchasers throughout industries to ship enhanced buyer experiences, assist workers obtain new ranges of productiveness, and make extra knowledgeable, data-driven enterprise choices.”
“This app is supposed to carry all our followers nearer to the center of Ferrari’s racing world,” mentioned Lorenzo Giorgetti, Chief Racing Income Officer. “With IBM’s cutting-edge AI know-how and our shared dedication to innovation and excellence, we’re making a digital expertise worthy of the Ferrari identify. The venture has simply been launched and can develop more and more full within the coming months, maximizing the potential of the instruments IBM is offering. I’m excited to see followers work together with this new app, getting into a brand new dimension of the Ferrari expertise.”
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