Kia America as we speak introduced a brand new collaboration with The Nature Conservancy (TNC) – a world environmental conservation group– to help freshwater conservation throughout america. Over the following three years, Kia is investing $3 million to help TNC’s purpose of conserving 1 million kilometers of rivers and 30 million hectares of lakes, wetlands, and floods by 2030. The initiative, which is able to formally kick off on World Water Day (March 22, 2025), will even elevate consciousness of and educate audiences on the significance of freshwater ecosystems to maintain all life.
This collaboration aligns with Kia’s broader dedication to environmental duty and giving again to the communities through which it serves and lives.
“Water is considered one of our most treasured assets, and we now have a duty to assist defend it for future generations,” stated Russell Wager, vice chairman of promoting, Kia America. “By teaming up with The Nature Conservancy, we’re not simply funding a challenge – we’re supporting on-the-ground motion that may make an actual distinction. Our purpose is to encourage our prospects and communities to hitch us in defending the wetlands and waterways that all of us rely upon.”
Kia’s help will allow TNC in defending freshwater ecosystems by a number of key initiatives. These embrace restoring vital wetlands to scale back flood impacts, bettering water high quality, and enhancing wildlife habitats. Moreover, Kia will help TNC’s efforts to collaborate with Indigenous and native communities to make sure more healthy and extra resilient ecosystems for individuals and nature.
Particularly, this joint effort will help initiatives that target modernizing water infrastructure for ecological well being, implementing pure processes to boost resilience and scale back catastrophe dangers, and advancing sustainable agricultural water administration insurance policies.
“Water is the lifeblood of the planet and rivers, lakes, and wetlands are working additional time to maintain it pumping. These programs are feeding communities, shaping cultures and sustaining the range of life on Earth,” says Nicole Silk, International Director of Freshwater Outcomes at The Nature Conservancy. “We should all do our half to guard these ecosystems. That’s why we’re thrilled to collaborate with Kia America on this marketing campaign. By combining TNC’s experience in conservation with Kia’s progressive method to sustainability, we goal to revive and defend freshwater habitats, help biodiversity, whereas additionally and selling clear water entry. This joint effort underscores our shared imaginative and prescient of a world the place nature and other people thrive collectively.”
This collaboration with TNC underscores Kia’s dedication to environmental stewardship and neighborhood engagement. Lately, Kia has elevated its funding in eco-conscious packages – together with international initiatives to scale back ocean plastic air pollution and now freshwater conservation. By supporting the restoration of wetlands and different pure options, Kia helps to construct extra resilient communities and a more healthy planet for generations to come back.
