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Wednesday, February 26, 2025

Lucid CEO Peter Rawlinson has stepped apart after Gravity launch


  • Rawlinson turns into advisor as Lucid delivers Gravity, pivots to extra reasonably priced EVs
  • CTO of Lucid and father or mother Atieva since 2013, led efficiency-and-performance push
  • Oversaw Lucid Air and Gravity, Tesla Mannequin S

Peter Rawlinson is now not the highest government at California’s Lucid Motors. 

In a press launch, Lucid stated that Rawlinson “has stepped other than his prior roles,” and can transition to a task as senior technical advisor to the chairman of the board at Lucid, whereas COO Marc Winterhoff has been made interim CEO.

Rawlinson was elevated to the position of CEO at Lucid in 2019, but it surely’s the chief technical officer (CTO) position that he doubly held that’s been particularly essential. Because the engineering wizard behind plenty of what has propelled the corporate to its technological preeminence, Rawlinson particularly has established the corporate as able to extracting essentially the most miles out of electrical propulsion techniques—even versus rival Tesla. 

Lucid CEO Peter Rawlinson - Arizona plant commissioning

Lucid CEO Peter Rawlinson – Arizona plant commissioning

“Now that we’ve efficiently launched the Lucid Gravity, I’ve determined it’s lastly the appropriate time for me to step other than my roles at Lucid,” stated Rawlinson, within the launch. “I’m extremely happy with the accomplishments the Lucid group have achieved collectively by my tenure of those previous twelve years.”

It has certainly been that lengthy. Rawlinson joined Lucid’s father or mother, Atieva, as chief expertise officer in 2013, and Rawlinson and design chief Derek Jenkins first introduced a idea model of the Air in 2016, when Lucid turned the automotive model of Atieva. 

Lucid virtually didn’t make it—and won’t have with out Rawlinson’s perseverance. Ford thought-about shopping for Lucid in 2018, then took a go. Lastly in April 2019, with the completion of an preliminary $1 billion funding from the Saudi Arabian Public Funding Fund, issues obtained actual and improvement continued. 

Amid Lucid’s cash-strapped hunger period, from 2017 into effectively into 2019, Rawlinson saved a core engineering group and revisited a few of the key tech within the Lucid Air—what he referred to as the core competence of the corporate. That led to the breakthroughs just like the 900+ volt tech and Lucid’s personal permanent-magnet motor design it makes use of right now. Within the meantime Lucid had began offering Formulation E battery packs for your entire racing collection, which added to the corporate’s information base. 

The corporate has “initiated a search to establish Lucid’s subsequent Chief Govt Officer,” with assist from an government search agency, in accordance with the discharge. “The brand new CEO will assist Lucid execute its technique and put together for the following chapter,” it said. 

Peter Rawlinson

Peter Rawlinson

Rawlinson has held positions at Jaguar and Lotus, amongst different corporations, however Inexperienced Automotive Reviews first got here to know Rawlinson when he was Tesla’s chief engineer for the Mannequin S, liable for its design and manufacturing. Again in 2011, when he was in that position, Rawlinson instructed GCR that he was significantly happy with the Mannequin S battery pack and the way it match electrically and mechanically inside that trailblazer, which might go on to win all kinds of awards. 

The Lucid CEO has managed to rent top-tier expertise on the automaker, together with Tesla’s former manufacturing chief and different prime executives from VW, BMW, and Apple, and maintain on to them in a method Tesla hasn’t. He saved Lucid’s braintrust within the California’s Bay Space, but it surely opened its Casa Grande, Arizona, manufacturing unit in 2021. 

Lucid midsize SUV teaser

Lucid midsize SUV teaser

The Lucid Air has been Inexperienced Automotive Reviews’ Finest Automotive To Purchase, and although it’s a really massive automobile, the Air Pure stands as America’s most effective EV. It’s now delivering the Lucid Gravity SUV and hopes to greater than double its car manufacturing this yr because of having the mannequin within the combine. And three reasonably priced EVs, constructed off a brand new mid-size platform and with a good lower-cost Atlas drive unit, are due inside a pair years. 

For now, Rawlinson and that tech preeminence stay Lucid’s energy; he’s has recommended that it’s going to take years for the competitors to meet up with Lucid’s effectivity edge, and we predict he’s proper. 

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