- Lucid opened a brand new workplace simply exterior of Detroit
- The automaker has had bother producing massive portions of automobiles up to now
- It is seeking to faucet into the Huge Three’s expertise pool to scale up operations
Lucid makes some fairly cool automobiles. They’re flashy, quick, and a freakin’ marvel of engineering (do not imagine me? Simply watch a few of their tech talks). It is just like the early phases of Tesla, simply with extra consideration to construct high quality and extra investments from Saudi Arabia’s sovereign wealth fund.
Regardless of constructing a powerful machine, Lucid has been struggling to realize market share with its Air electrical sedan. It is seeking to remedy that downside with the discharge of the Gravity SUV and a extra reasonably priced mannequin beneath the $50,000 mark. Nonetheless, the California-based automaker is aware of that it wants extra than simply high-tech engineering to scale up and make its desires come true. That is the place legacy auto excels. And if you cannot beat ’em, poach ’em.
Lucid formally opened its so-called “Michigan workplace” this week. Formally, the situation is in Southfield, Michigan, which is, give or take, 15 miles from Detroit. Unofficially, it is within the Huge Three’s yard.
The automaker says it opened this plant to develop its R&D, engineering, and operations groups…which is tongue-in-cheek for poaching the core auto staff within the Detroit metro space who’ve been key within the success of designing, constructing, and launching automobiles for legacy carmakers.
Lucid would not want Detroit to show it tips on how to construct the underlying tech for a automotive. It is already performed that and performed it extraordinarily nicely. The automaker has earned its stripes by constructing out electrical drive models able to, fairly frankly, wizardry. It is also earned a fame for being a premium model with some somewhat eye-catching styling. None of those are the departments by which Lucid wants assist.
Detroit is crawling with automotive experience. In any case, Ford, GM, and Stellantis have spent actually a century perfecting the craft of large-scale manufacturing. Lucid, then again, is not even sufficiently old to vote. Naturally, it is nonetheless going by way of some rising pains largely surrounding how troublesome it’s to scale up car manufacturing. Tapping into native expertise provides Lucid perception into tips on how to successfully scale from producing automobiles by the 1000’s to the tens (and finally, a whole bunch) of 1000’s.
So whereas Lucid could also be gaining some engineers and R&D consultants, the actual expertise to be gained listed here are those that have connections in provide chains, logistics, and manufacturing planning. That is the place a number of the largest secrets and techniques in automotive manufacturing cover, and Lucid is hellbent on turning over each stone to seek out the proper individuals for the job.
Is it potential for Lucid to succeed by itself? Certain. Nevertheless it’s not going to be a stroll within the park. Lucid has already missed some essential manufacturing targets. For instance, it anticipated constructing 49,000 automobiles in 2023 and 90,000 in 2024. Final yr, it constructed simply 8,428 automobiles and bought them to six,001 clients.
Maybe Tesla CEO Elon Musk was proper when he stated “prototypes are straightforward, manufacturing is tough.”
Both means, Lucid is exhibiting that it is placing its investments to good use. It needs to succeed, but it surely wants the proper individuals to maintain the corporate’s head above water. And the transfer to Michigan is a transparent sign: Lucid needs to play on the identical degree as the massive canine and is not afraid to tug from Detroit’s expertise pool to take action.
