Rivian has launched a singular partnership with a well-liked annual music competition, by which the corporate will primarily arrange pop-up electrification displays and extra—together with first-hand appears to be like on the upcoming R2.
As introduced in a press launch on its web site on Tuesday, Rivian is partnering with South by Southwest (SXSW) in Austin, Texas to debut the “Electrical Roadhouse” exhibit at its South Congress area throughout SXSW 2025, at which the corporate will function the R2 electrical car (EV) and every day programming. Set to happen March 7 to fifteen, the exhibit will embody panel discussions, demo drives, concert events, and drive-in motion pictures, together with a broader presence all through the competition.
Rivian will even be part of SXSW operations on the Austin Conference Middle (ACC), and all through the better Austin space, in line with the discharge. CEO RJ Scaringe will even current a keynote speech as a part of the competition, and SXSW badge holders will achieve precedence entry to lots of the discussions and occasions.
“We’re thrilled to deliver our model to life at SXSW with the Electrical Roadhouse, an area that merges traditional Americana with a imaginative and prescient for a sustainable future,” mentioned Denise Cherry, Rivian Vice President of Advertising and marketing. “The competition’s creativity and adventurous spirit completely complement our personal, and we will’t wait to share this expertise with the neighborhood.”
Demo drives for the occasion will start on March 11, and Rivian can also be the official sponsor of the competition’s Transportation Observe exhibit, operating from March 11 to 13.
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The EV maker says it attracts inspiration for the Electrical Roadhouse from traditional Texas roadhouses, and it plans to open its displays to the general public and competition attendees every day through the competition. In 2024, SXSW had a complete of 47,661 attendees, in line with native publications.
“Rivian’s imaginative and prescient for a sustainable, electrical future resonates deeply with the South by Southwest neighborhood,” mentioned Peter Lewis, Chief Partnerships Officer at SXSW. “We’re thrilled to welcome them as a accomplice to the competition, and look ahead to watching SXSW festival-goers expertise the model in a enjoyable, partaking and sustainable approach.”
In current months, Rivian has been deploying distinctive “Charging Outpost” places close to nationwide parks, in addition to opening its retail “Areas” across the U.S. The corporate can also be set to launch shows of its upcoming R2 and R3X automobiles at choose Rivian Areas all through the U.S. and Canada within the upcoming months.
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