Tesla is cranking up its advertising and marketing efforts in China. This time round, the electrical car maker is selling its status for producing autos with the most effective security requirements on the highway.
Tesla VP of Exterior Affairs Grace Tao highlighted the corporate’s concentrate on security in a submit on Weibo. As per the manager, the Tesla Mannequin 3 grew to become a double five-star mannequin of “China Electrical Automobile Fireplace Security Index” and “Vehicle Fireplace Security Certification.” She additionally famous that within the final six years, Tesla has had no world remembers because of hearth dangers.
Tesla’s security at a look:
- Fireplace Security Stats: Tao highlighted that the chance of a Tesla catching hearth is simply one-eighth that of a gasoline automotive, and that features incidents like constructing fires and arson.
- High Marks for Mannequin 3: She identified that the Tesla Mannequin 3 boasts prime security scores, with 5 stars on each China’s EV hearth security index and the automotive hearth security certification.
- Security as Customary: Each Tesla, from the reasonably priced Mannequin 3 sedan and the extremely well-liked Mannequin Y crossover to the high-end Mannequin X Plaid contains complete lively and passive security options as normal.
An ever-continued push in the direction of security:
“We proceed to enhance the bounds of auto security by way of steady technological innovation and strict manufacturing and manufacturing requirements. Yearly, our autos surpass ourselves in lively and passive security, information privateness safety, hearth security, and different fields. Shopping for a Tesla means shopping for the world’s prime car security configuration,” Grace Tao wrote in her Weibo submit.
Tesla China by the numbers:
- November wholesale: Knowledge launched by the China Passenger Automotive Affiliation (CPCA) has revealed that Tesla offered 78,856 automobiles wholesale in November. This represents a 15.49% bounce from the 68,280 that had been offered wholesale in October 2024.
- Native Gross sales: Media experiences have advised that Tesla offered over 73,000 models in China throughout November, as famous in a report from CNEV Put up. Nearly all of these autos are comprised of the Tesla Mannequin Y.
- Yr to Date: From January to October 2024, Tesla’s home gross sales in China reached 500,685 autos, an 8.29% improve year-over-year.
Tesla’s This fall 2024 efforts:
- Extra Incentives: To additional increase gross sales this This fall, Tesla China has introduced an RMB 10,000 low cost on choose Mannequin Y variants. The corporate additionally prolonged its five-year 0% curiosity financing provide till the tip of December.
- Formidable supply targets: Elon Musk has acknowledged that he believes Tesla China can meet or exceed its 2023 world deliveries. For Tesla to realize this aim, it must ship a document 515,000 autos this This fall 2024.
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