Vietnamese automaker VinFast is pulling a late demand lever in 2024 to entice US prospects to get behind the wheel of its VF 8 SUV. Designed for SUV-loving households within the US, the VinFast VF 8 is now obtainable to lease for effectively underneath $300 a month with $0 down.
The VF 8 is VinFast’s ($VFS) flagship EV, hitting the US market two years in the past as a 2023 mannequin. We drove the VF 8 early on, and it was fantastic, however there have been some clear bugs that wanted to be sorted out. We famous that 2024 can be a pivotal 12 months for the Vietnamese automaker seeking to increase revenues and make up for missed supply targets in 2023.
This 12 months, the automaker turned to its father or mother firm, Vingroup, and its founder for added funding whereas launching two new fashions, together with the three-row VF 9.
Though it confronted early software program hiccups, VinFast pushed ahead to get extra of its VF 8 SUVs on US roads, pulling demand levers whereas increasing its stateside seller community. Immediately, VinFast has introduced an attractive new lease program for the VF 8 that requires $0 down at signing.
VinFast is providing a VF 8 lease for $279/month
VinFast revealed a press launch as we speak that’s extra of a love letter to its flagship VF 8 SUV, which features a little tidbit a couple of new lease deal. When you get by means of the paragraphs of the Vietnamese automaker shilling its innovation and nod to its spot on TIME’s 2024 checklist of influential corporations, there’s a juicy little bonus for any prospects eager about a brilliant low cost EV lease from a comparatively unknown and unproven automaker.
VinFast hailed its new VF 8 lease supply as one of the vital aggressive within the US, and that’s exhausting to argue. Proper now, you possibly can lease a base-level ECO trim of the SUV for $0 down and $279 a month thereafter. The VinFast VF 8 lease time period is 24 months and consists of 10,000 miles a 12 months.
Be aware that VinFast doesn’t have showrooms in all 50 states but, so if , it’s greatest to see if the VF 8 and subsequent lease are even doable in your space. What do you suppose? Would you check out a VF 8 for 2 years and avoid wasting inexperienced?
Electrek’s take
The worth of this lease supply for a VF 8 from VinFast can’t be denied, but it surely’s nonetheless a tricky promote for numerous causes. As somebody who has pushed the VF 8, I believe it’s greater than ample and may do the job for many individuals, particularly these new to EVs who don’t have something to match it to.
My first trip was far too early on within the improvement course of, and there have been too many points for me to neglect, so I’d personally cross on this supply. Nonetheless, VinFast has completed a variety of work to resolve these software program points for different shoppers.
I nonetheless suppose the most important hurdle right here is model consciousness. The typical US client has no thought VinFast exists and isn’t in search of out extra info on it to maybe encounter this VF 8 lease deal. It’s a steal for individuals who are conscious of the model and really feel comfy committing to 2 years of driving one, however that seems like a distinct segment phase in an already small market pattern.
I additionally suppose this demand lever reveals proof that VinFast is just not making the impression on the US promote it had hoped with the VF 8. I’ll have an interest to see the place their 2024 financials land and the way these evaluate to a 12 months in the past, when deliveries have been decrease than anticipated. We are going to keep watch over that and report again.
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